Tag: Social Media

  • Social Media and Effective Crisis Communication

    What does Toyota, David Letterman, Domino’s Pizza, BP, the Catholic Church and the banking industry have in common? They all had to quickly learn how to effectively handle crisis communications in the age of social media. Toyota scored high marks for interacting directly with their customers using social media channels during the stuck accelerator, faulty…

    Social Media and Effective Crisis Communication
  • Personalized Jewelry Insurance

    Don’t you find buying jewelry insurance to be confusing? Do you add it to your home owner’s policy? To your umbrella or renters policy? What about the deductible and premium increases when you have a claim? What value is used to insure your jewelry…is your premium based on replacement or appraised value? What does your…

  • Legends about Diamonds

    Diamonds have been the subject of wonder and marvel since ancient times in history. Mostly for their shining brilliance and tough surfaces. As with most of the world’s natural wonders and formations, several different cultures have told and recorded a vast array of legends regarding diamonds. The first written testimony regarding diamonds was made by…

    Legends about Diamonds
  • Online Diamond-Buying Tips: How to Choose Quality Diamond Jewelry

    Buying diamond jewelry can feel overwhelming, especially if it is your first purchase. Whether you are shopping for an engagement ring, anniversary gift, or special occasion, there are many factors to consider. Fortunately, these online diamond-buying tips can help you make a confident and informed decision. Above all, remember that a diamond purchase should balance…

    Online Diamond-Buying Tips: How to Choose Quality Diamond Jewelry
  • Boom Media Adds Top SEO and E-commerce Specialist Eugene Brill

    FOR IMMEDIATE RELEASE Boom Media, the pioneers of building customized story board social media campaigns and optimizing social media strategies, announced the promotion of Eugene Brill to Vice President of Emerging Media and Search Engine Optimization. He will be responsible for conducting customized marketing campaigns for Boom’s high end clientele. Boom Media CEO David Turner…

  • The Viral Value of Video

    Today, the quality viral value of video content spreads across the Internet at a rate that we have never experienced before, largely due to the explosive and consistent growth of modern media sites and social media participation. This growth has major implications for marketers who cannot afford to ignore this trend. Sharing opinions about social…

    The Viral Value of Video
  • Why do people interact on Social Media?

    By opening up your jewelry business to social media and sharing your content (jewelry photos, articles and videos) and your personality, you will create a tighter bond with your customers, and ensure your business stays top of mind with them when your products and services are needed.