Tag: SEO
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Automated Marketing
Marketing Automation tools are the way of the future. Email marketing has historically had the best ROI of all online marketing channels.
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ConFAB SEM Presentation
You have a website, you may have an e-newsletter or a blog, and if you don’t have a presence on Facebook or other social media, you know you need one. Learn how to create a digital plan in which all of these elements work together to ensure you send a cohesive, powerful message to current…
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Eugene Brill speaker at the Portland Jewelry Symposium
INTERNET MARKETING FOR THE NON-INTERNET MARKETER presented by Eugene Brill Eugene Brill will be presenting at the Portland Jewelry Symposium on Monday October, 7th 2013. Methods for jewelry manufacturing are changing rapidly. New technologies and artistic trends coupled with an increased competitive environment require that businesses stay current to remain at the top of their…
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All I Really Need to Know I Learned at MJSA Expo
Remember the book “All I Really Needed to Know I Learned in Kindergarten” by Robert Fulghum? It was a neat summary of simple lessons we learn when we’re young but need to be reminded of from time-to-time, lessons like: sharing, being fair, and saying you’re sorry. Fulghum also said: “Every person passing through this life…
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Smart tools to help you grow your business
Are you thinking about turning your jewelry-making skills into a full-time business? Or perhaps you already have taken that step and are discovering the million details that always seem to be invisible from the outside looking in? If so, there is a fun and exciting lifeline coming your way! Rio Grande is offering a class…
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Get customers to your site with Internet Marketing
Marketing yourself on the internet can be intimidating, especially since being an effective digital marketer means keeping up-to-the-second on new search engine rules, all the devices customers use to shop, how those devices have changed the way those customers do their shopping…heck, how the modern consumer’s new brain thinks and emotes and is influenced in…
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Building a Better Website
Tips for Making a Good Impression, Building Traffic, and Driving Sales Every business wants a great-looking website. More important, though, is to have an effective website—one that can be easily found through search engines, presents a vivid portrait of the business and what it offers. And offer a compelling “call to action.” To help you…
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Top Nine Reasons Why MJSA Expo Was So Much Fun!
Well, the most important reason was #3! Reason 3: Great Advice on Building a Better Website! Rio Grande’s own Eugene Brill, who works so hard on the Rio website as online marketing manager, graciously agreed to moderate a panel on which he and several other experts, demonstrated what makes a good website tick. Best advice?…
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Rio Grande Web Site Evolution
2011 was a huge year for riogrande.com, and 2012 promises to be just as big. We rebuilt our site into the best place to shop online for jewelry-making tools and supplies AND the best place to learn how to overcome any tricky bench technique you might encounter. As we were reworking pretty much every online…
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