Tag: SEMPO
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Social Media vs. Search Engine Optimization
Most companies have a very limited understanding of how to effectively engage their target market through these social sites. And, in addition to being lost in the Social Media environment, they are also neglecting basic Search Engine Optimization (SEO) best practices.
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Social Media and Effective Crisis Communication
What does Toyota, David Letterman, Domino’s Pizza, BP, the Catholic Church and the banking industry have in common? They all had to quickly learn how to effectively handle crisis communications in the age of social media. Toyota scored high marks for interacting directly with their customers using social media channels during the stuck accelerator, faulty…
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