Tag: marketing
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Automated Marketing
Marketing Automation tools are the way of the future. Email marketing has historically had the best ROI of all online marketing channels.
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AdWords Expanded Text Ads
Expanded text ads for the mobile-first world Google has realized that accounting for mobile and actually designing for mobile-first are two very different things, which had resulted in their completely changing how they think about and build AdWords. The announcement by Sridhar Ramaswamy, Senior Vice President of Ads & Commerce at the Google Performance Summit…
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ConFAB SEM Presentation
You have a website, you may have an e-newsletter or a blog, and if you don’t have a presence on Facebook or other social media, you know you need one. Learn how to create a digital plan in which all of these elements work together to ensure you send a cohesive, powerful message to current…
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Smart tools to help you grow your business
Are you thinking about turning your jewelry-making skills into a full-time business? Or perhaps you already have taken that step and are discovering the million details that always seem to be invisible from the outside looking in? If so, there is a fun and exciting lifeline coming your way! Rio Grande is offering a class…
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Building a Better Website
Tips for Making a Good Impression, Building Traffic, and Driving Sales Every business wants a great-looking website. More important, though, is to have an effective website—one that can be easily found through search engines, presents a vivid portrait of the business and what it offers. And offer a compelling “call to action.” To help you…
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Looking to hire a Social Media Marketer
Rio Grande Jewelry Supplies is looking for a creative writer and marketer with a passion for social media! Join our Content Team and leverage multiple social media platforms to grow our business. You’ll also write copy for email campaigns, landing pages and web ads. You should be enthusiastic about customer interaction, highly collaborative and have…
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Social Media vs. Search Engine Optimization
Most companies have a very limited understanding of how to effectively engage their target market through these social sites. And, in addition to being lost in the Social Media environment, they are also neglecting basic Search Engine Optimization (SEO) best practices.
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Tips for Building a Brand Identity through Flickr
Published courtesy of Sweta Patel – http://socialmediaeatery.com/tips-for-building-a-brand-identity-through-flickr/ Are you struggling with creating a brand identity for your small business? Flickr offers the largest image base sharing for communities and all you need to participate is high quality non-marketing images. Flickr isn’t just for online communities sharing ordinary photos; it is for high quality images to…
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The Viral Value of Video
Today, the quality viral value of video content spreads across the Internet at a rate that we have never experienced before, largely due to the explosive and consistent growth of modern media sites and social media participation. This growth has major implications for marketers who cannot afford to ignore this trend. Sharing opinions about social…
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