Tag: Eugene Brill
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‘Rich’ Content is King
Wikedepia defines ‘Rich’ Content is King as …. “In media production and publishing, rich content is information and experiences that may provide value for an end-user/audience in specific contexts. Content may be delivered via any medium such as the internet, television, and audio CDs, as well as live events such as conferences and stage performances.”…
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Using Social Media to Capitalize on National TV exposure
Rio Grande Jewelry Supply is proud to support Project Accessory by providing the tools you see each week on the show, and each Friday we’ll have another jewelry project inspired by the same challenges as featured on the Lifetime TV show Project Accessory.
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Social Media vs. Search Engine Optimization
Most companies have a very limited understanding of how to effectively engage their target market through these social sites. And, in addition to being lost in the Social Media environment, they are also neglecting basic Search Engine Optimization (SEO) best practices.
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Rio Grande and the Land of Enchantment
The “Land of Enchantment” describes New Mexico’s scenic beauty and its rich history. In the center of the state is a true Southwest city – Albuquerque, with the historic Route 66 running through it. This is my new home…and Rio Grande my new employer. Since 1944 Rio Grande has been successful in bringing customers the…
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Tips for Building a Brand Identity through Flickr
Published courtesy of Sweta Patel – http://socialmediaeatery.com/tips-for-building-a-brand-identity-through-flickr/ Are you struggling with creating a brand identity for your small business? Flickr offers the largest image base sharing for communities and all you need to participate is high quality non-marketing images. Flickr isn’t just for online communities sharing ordinary photos; it is for high quality images to…
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Social Media and Effective Crisis Communication
What does Toyota, David Letterman, Domino’s Pizza, BP, the Catholic Church and the banking industry have in common? They all had to quickly learn how to effectively handle crisis communications in the age of social media. Toyota scored high marks for interacting directly with their customers using social media channels during the stuck accelerator, faulty…
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San Diego Natural History Museum presents: ALL THAT GLITTERS
If you are in the San Diego area…stop by Charles Koll Jewellers in the Fashion Valley Mall in San Diego to pick up a postcard for a discount on admission. Show the postcard and receive $3 OFF ADULT ADMISSION – $2 off all other admission rates for up to 6 in your party. The Splendor…
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How to Recognize a Non Conflict Diamond
What Is a Conflict Diamond? Most people have heard the term “blood diamond,” but fewer understand exactly what it means. Conflict diamonds are gems that have been mined and sold to finance armed conflict or human rights abuses. The issue gained worldwide attention during the 1990s when civil wars in several African nations were partially…
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Social Media Cocktail Party
I’ve never looked at a social media marketing campaign in the same light as attending a cocktail party, but I suppose there are similarities. You are networking and building relationships, not necessarily making the cash register ring. You are laying the groundwork for a conversion at a later date. I suppose that is what you…
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