Powered by knowledge and innovation, jewelry manufacturing benefits from both creativity and discipline. The results achieved by bringing these two worlds together is exactly what the Santa Fe Symposium® is about.
Discover powerful ideas that will help you gain or maintain momentum as a jewelry business. Be a leader in the industry. Rise to the challenges specific to your business and build on its strengths. At this year’s Symposium, you will learn about cutting edge business practices, design techniques and technology to carry you through the 21st century.
Attend a presentation about surprising new research on triboelectric effects in wax injection. Get first-hand information on a fascinating gold metallic glass that has unique properties such as high elasticity, high hardness and scratch resistance. Get the latest on relevant trends and so much more at the Santa Fe Symposium® —the premier conference for jewelry manufacturing.
Internet Marketing for Non-Internet Marketers
Eugene Brill • Rio Grande • USA
Marketing yourself on the internet can be intimidating, especially since being an effective digital marketer means keeping up-to-the-second on new search engine rules, all the devices customers use to shop, and how those devices have changed the way customers do their shopping and look for information…heck, how the modern consumer’s new brain thinks and emotes and is influenced in their online behavior!
Why are some people addicted to Facebook and other people couldn’t care less? Is it in your genes? No, it can’t be…Grandma and Grandpa didn’t have a Twitter account. Is it a physical or emotional addiction? Maybe. Boredom? Probably. So, what drives some people to be active participants in a modern media online community? Eugene explores internet marketing as a whole…what you should know to survive in the digital landscape.