Wikedepia defines ‘rich content’ as …. “In media production and publishing, rich content is information and experiences that may provide value for an end-user/audience in specific contexts. Content may be delivered via any medium such as the internet, television, and audio CDs, as well as live events such as conferences and stage performances.” In plain English, and as far as websites go, rich content means finding everything you need in one place. We all love to ‘surf the web’, but let’s face is, that is so 2008! Now we want everything that is relevant to us, in one place.
I would like to share what Rio Grande, the industry leader in anything and everything jewelry related, has done by bringing Rich Content to their web site. By introducing a second ‘search pyramid’, customers now have the ability to search for product and/or content.
Rio Grande Jewelry Supply introduced five new elements to their product pages: (1) they went with the ‘tabbed content’ look together with Recommended Products and ‘Must Have’ products 2) the description tab covers all ‘rich content’, including How To’s, Instruction Sheets, Material Safety Data Sheets and Relevant Charts & Graphs 3) customers Ratings, Reviews & Profiles, 4) Hosted Video’s (and NOT YouTube videos – but on the Content Delivery Network (CDN) of BrightCove that identifies the speed, player and operating system of the viewer and 5) product related do-it-yourself projects, with the ability to monetize these projects with a ‘add-to-cart’ feature.