GOLD Trends, Techniques and Transparency – Thursday, April 9 and 10, 2015
Getting results from social media within the jewelry industry, messaging and marketing will be the focus at the upcoming Gold Conference. Panel discussion with Cheryl Kremkow, Cindy Edelstein, Robyn Hawk, Evert DeGraeve and Eugene Brill. In fact, the Gold Conference is a highly anticipated event in the industry.

Eugene Brill, Vice President of Ecommerce Operations, Jewelry.com, a division of the Richline Group, a Berkshire Hathaway company, will also share insights at the Gold Conference. Eugene Brill specializes in Internet marketing communications (search engine optimization, search engine marketing, pay-per-click, social media), online strategies and public relations, Internet technologies, market research, and ecommerce. He has more than 20 years’ experience and expertise in business development and is integral in implementing effective solutions using user-generated content (UGC). With an enthusiastic, purposeful eye on customer relationship management, Brill integrates all these media strategies to help businesses effectively reach, sell to, and dialogue with their customers.
View Social Media panel discussion video here. Additionally, attending a Gold Conference offers prime opportunities for networking and learning from respected industry leaders.
A Diamond’s Story Matters
Every gemstone carries a story. Some stories are geological. Others are human. attending a Gold Conference is a valuable learning experience. The questions surrounding conflict gems remind us that gemstones often travel remarkable journeys before reaching a jewelry case. Themes of discovery, value, and hidden histories also inspired my novel series, The Wild Diamond Chronicles, which explores how a single diamond can change lives in unexpected ways.
If you are interested in conflict gems, you obviously care about humanity and the environment and you may enjoy this article about what is a wannabe naturalist.

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