Marketing yourself on the internet can be intimidating, especially since being an effective digital marketer means keeping up-to-the-second on new search engine rules, all the devices customers use to shop, how those devices have changed the way those customers do their shopping…heck, how the modern consumer’s new brain thinks and emotes and is influenced in their shopping behavior!
Below is Part 1 of my Digital Marketing presentation to help you target the customers you want and get them to your products.
In the past few years, there has been a transformation in marketing terminology. We’ve gone from using “hunting” terms to “gardening” terms. Marketers used to refer to “hunting,” “targets,” and “kills”—now we talk about “growing,” “nurturing,” “feeding,” “harvesting”…and the change has come from the Modern Consumer. And the Modern Marketer—yes, that’s all of us—has to have a whole new approach as well. Read more at Rio Grande Blog…