Welcome to the Members Only Resources Page!
If you have access to this Exclusive Members Only page, you successfully completed my class on Ecommerce: Make the Cash Register Ring!
Congratulations.
But, it doesn’t stop there. In this ever-changing of online commerce, new services, practices and the way we buy and sell online, is constantly changing. Check back to this page often, I will do my best to keep the information fresh and up-to-date.
Introduction to eCommerce: Make the Cash Register Ring!
If you missed the project, download the entire plan here (with instructions).
If you are just looking for the worksheet, download it here.
Project: Creating a Business Plan in 30-minutes or less
For this class project, you will complete a Lean Business Canvas Model for their company (real or fictitious). The Lean Business Model Canvas is an actionable and entrepreneur-focused compact business plan. We’ll start by defining exactly what a business model is and its importance. Then, we’ll define ‘lean’ and how to create more value for customers with fewer resources. We’ll then focus on the 9 areas covered by the plan and this will be a great starting point for your Ecommerce business… on your way to making the cash register ring!
Through a systematic approach, e-commerce can be both fun and profitable. With a little planning, a lot of effort in the beginning stages, e-commerce can be very fulfilling. If you are starting a new business, you know it’s going to cost money, you know it’s going to take hard work and the whole experience can be very rewarding. You know this going in, so let’s try to make it as painless as possible.
Below are the 12 functional areas of Ecommerce to help with the road map for an online business:
1. Ecommerce Business Plan
In any business you need a strong Business Plan to lead you through the life-cycles of your business. An Ecommerce site gives you the ability to develop a specialized strategy for each type of customer, a specialized strategy for each kind of product and a specialized strategy for each ‘gift giving’ occasion. For information on a Traditional Business plan, click on the banner below.
2. Ecommerce Budget
A well allocated Ecommerce marketing budget is a fine balance between investing in new customer acquisition and retaining the existing customer base (churn rate reduction). In the dynamic world of selling online, you’ll need to readjust your budget quite often, much more often than once per year like a lot of companies do.
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3. Ecommerce Software selection
When choosing Ecommerce software, there are a number of things business owners should consider. The software should incorporate all aspects of creating and maintaining an Ecommerce website, such as hosting, website design and SEO integration.
Create a Beautiful Online Store with Shopify – Fast & Easy – With this step-by-step course, anyone can create a beautiful online store. No technical or design skills required.
4. The Website Design Process
Visual communication on the World Wide Web is perhaps the most important form of communication taking place when users are surfing the Internet. When experiencing the web, one uses the eyes as the primary sense and therefore the visual display of a website is important for the users understanding of the communication taking place.
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5. Search Engine Optimization
The most common dilemma about Ecommerce SEO architecture: do you develop websites for human beings or for search engines? While it seems unforgivable to forsake the human reader, SEO compulsions make it impossible to ignore the search engine either. Great websites are built from search up…start with a good SEO foundation.
SEO For WordPress: Learn SEO Strategies To Gain Traffic – SEO training and strategies for WordPress websites to increase your Google SEO rankings, and grow your SEO traffic.
6. Search Engine Marketing
Email marketing has evolved rapidly alongside the technological growth that has occurred consistently throughout the 21st century. Pay per click (PPC) is an Internet advertising model used to direct traffic to websites, where advertisers pay Google (or another search engines) when the ad is clicked. Content plays a big role in the success of a website. Foundational and Community Building content has to be created and constantly added to. Internet retailers who are actively considering the launch of an affiliate or performance marketing program to help promote their products, know they need to choose a network that can deliver the sales and conversions (and insights) it needs to manage real-world business and its bottom line.
Automated Marketing
Online marketing has gone beyond just broadcast emails. We can now send intelligent campaigns using email, Facebook, and more that adapt to your customers’ interests and behavior. Everything from automated workflows to lead scoring.
Advertising: how to write converting headlines & ads to sell
Discover advertising secrets to making ads and headlines that sell your products: generate more leads & sales!
7. Merchandising
Merchandising managers need to execute programs utilizing speed, agility and flexibility by giving each program the time and attention required while exceeding projected sales revenue by product line and category. Profitable sales margins and reasonable return on investment start with the decisions made by merchandising management.
Mastering Photoshop Actions Course (91 Actions Inside) – See how you can professionally improve photos and save time by creating actions and automation + get 91 actions inside.
8. Distribution
Order fulfillment can make or break an Ecommerce business. For fulfillment to be effective, an Ecommerce business must pay attention to all of these: speed, accuracy, scalability and surge.
Microsoft Access: Beyond the Basics of Access Bundle – Access Database Insights: Save time with dozens of tips, create macros to automate your database, & learn SQL scripting.
9. Omni-Marketing
Create a Multi Touch-point Experience that impacts Business Development (add value), Branding Reinforcement (build brand), Demand Generation (drive sales) and Audience Engagement (build loyalty).
Writing For the Web – How to Write Great Content That Sells – Create great website content that will save time, increase profits, and impress your current and future customers!
10. Website Analytics
Web analytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage. The goal is to measure and analyze each step for continuous improvement.
Correct Google Analytics Setup – Start trusting your data – Learn to setup Google Analytics the right way – Specifically designed for Web Designers and Agencies.
Google Analytics – Beginner Strategies for Google Analytics – Quickly cover the basics of Google Analytics & learn beginner strategies to get more traffic & earn more money!
11. Behavioral Targeting
Behavioral targeting comprises a range of technologies and techniques used by online website publishers and advertisers aimed at increasing the effectiveness of advertising using user web-browsing behavior information. In particular, “behavioral targeting uses information collected from an individual’s web-browsing behavior (e.g., the pages that they have visited or searched) to select advertisements to display”. Here are a few helpful resources:
Marketing Automation for Startups – Implementing email and social marketing and more to run a successful beta program.
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12. Customer Lifecycle Management (B2C & B2B)
Customer lifecycle management or CLM is the measurement of multiple customer related metrics, which, when analyzed for a period of time, indicate performance of a business. The overall scope of the CLM implementation process encompasses all domains or departments of an organization, which generally brings all sources of static and dynamic data, marketing processes, and value added services to a unified decision supporting platform through iterative phases of customer acquisition, retention, cross and up-selling, and lapsed customer win-back.
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