“The invisible empire of the air”, under the guidance and stewardship of Sarnoff became the foundation for today’s mass media. At the tender age of fifteen, David Sarnoff took a job as an office boy for the firm that became the Radio Corporation of America (RCA). Quickly climbing the ranks to high-level management, he foresaw radio’s commercial potential and helped it grow. After he ascended to the presidency of RCA in 1930, the post he held for the next forty years, Sarnoff fostered another new mass media technology: television.
David Sarnoff (February 27, 1891 – December 12, 1971) was a Belarusian-born American businessman and pioneer of American radio and television. Throughout most of his career he led the Radio Corporation of America (RCA) in various capacities from shortly after its founding in 1919 until his retirement in 1970.