You have a website, you may have an e-newsletter or a blog, and if you don’t have a presence on Facebook or other social media, you know you need one. Learn how to create a digital plan in which all of these elements work together to ensure you send a cohesive, powerful message to current and prospective customers. Discussion Host: Cindy Edelstein (Host), The Jewelry Biz Guru; Peggy Jo Donahue, MJSA; Matthew A. Perosi, JewelerWebsites.com; Eugene Brill, Jewelry.com.
November 3, 2013 • Fashion Institute of Technology, New York City
Eugene Brill is Director of Marketing for the Jewelry.com. With more than 20 years of experience and expertise in business development, he specializes in internet marketing communications (search engine optimization, search engine marketing, pay-per-click, social media), content marketing, online strategies and PR, internet technologies, market research, and e-commerce. “Embrace experiments, take risks, fail fast, and evolve even faster,” he says.